NATIONAL IDENTITY DOCUMENT (D.N.I), abbreviated as D.N.I., was born in Paris in 2019 under the artistic direction of Peruvian twins Paulo and Roberto Ruiz Muñoz.D.N.I merges craftsmanship, poetry, and popular culture, drawing inspiration from the childhood memories of its creators when they still lived in Peru.

These origins and roots serve as the starting point for the brand. It explores lesser-known realities of Peru, as the creators’ memories stem from the small district of “Casa Grande,” located in the north of the country.D.N.I is dedicated to promoting and connecting Peruvian design both nationally and internationally.

Examples of this include projects such as “El Perú te ama” (“Peru Loves You”), presented at the renowned Parisian store Printemps Haussman, where contemporary design and traditional crafts were showcased. They also presented the project “Recuerdos de mi infancia” (“Memories of My Childhood”) in Lima, collaborating with 10 national designers and artists.

In 2023, D.N.I was nominated as Emerging Brand of the Year at two prestigious international awards: the Grands Prix de la Création de la Ville de Paris in the FASHION – Emerging Talents of the Year category, and the Latin American Fashion Awards in the Emerging Brand of the Year category.