THE STORY

DOCUMENTO NACIONAL DE IDENTIDAD, aka D.N.I, was born in Paris in 2019 under the artistic direction of the Peruvian twins, Paulo and Roberto Ruiz Muñoz. They lived their childhood in the small district of Casa Grande, in the city of Trujillo, Peru.

At age 12, they moved to Paris and did their fashion design studies in the French capital. Their inspirations are mainly their childhood memories and anecdotes that marked the first part of the life they spent in Peru.
The brand is committed against overproduction - that's why the production is made upon order only for most of the products which allows the team to have minimal stocks.

In addition, the brand puts social and human respect at the highest of its priorities, this is why the entire woven collection is assembled in Paris with a craftswoman.

The brand has at heart to keep and support Peruvian know-how as it is the main inspiration of its universe and its history, through the collaboration with Peruvian craftsmen on the segment of knit and embroidery.

D.N.I is a trip to Peru that goes beyond past, present and future, which mixes crafts, poetry and popular culture.