DOCUMENTO NACIONAL DE IDENTIDAD (D.N.I.) was born in Paris in 2019 under the artistic direction of Peruvian twins Paulo and Roberto Ruiz Muñoz.
The brand fuses craftsmanship, poetry, and popular culture, drawing inspiration from its creators’ childhood memories in Casa Grande, a small district in northern Peru. From this intimate territory, D.N.I. explores underrepresented stories and realities of the country, turning memory and identity into contemporary design.
